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Is a powerful tool for businesses; with billions of users every day, it presents incredible opportunities for brand promotion and reach.
Recent estimates put the number of Facebook users at over 1.59 billion, Instagram and Twitter users each at over 400 million, Snapchat at 320 million, and LinkedIn at 100 million.
Furthermore, usage of social media is increasing significantly across age groups. When it comes to content, a combination of images, blog posts, and special offers can keep audiences engaged.
Aim for high quality, unique images when possible to promote your message. Additionally, consider linking to your blog posts to direct traffic to your website. Special offers are a great way to drive conversions, and contests on social media can be an effective way of increasing reach.
When it comes to timing, Facebook posts should occur 1-5 times a month, depending on the size of your audience. Twitter should be used 1-5 times per day in the same manner. Utilizing social media for marketing can help you reach a huge base of potential customers.
Take advantage of other engagement techniques to increase your brand’s visibility.
With the right strategy, you can make the most of the incredible opportunities available on social media.